Innovation Strategy and Firm Performance / Betriebswirtschaftliche Studien in forschungsintensiven Industrien (PDF)
An empirical study of publicly listed firms
(Sprache: Englisch)
Even though innovation has become essential for firms' long-term success, formulating an innovation strategy is far from common in companies and not yet well defined and understood in research. This dissertation outlines all dimensions of innovation...
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Even though innovation has become essential for firms' long-term success, formulating an innovation strategy is far from common in companies and not yet well defined and understood in research. This dissertation outlines all dimensions of innovation strategy. Moreover, it answers the question, to what extent there is a relation between innovation strategy and firm performance.
The comprehensive empirical research is based on 122 publicly listed manufacturing firms from around the world. It consists of primary research complemented with secondary data and capital market based financials, making the outcome highly reliable. The results of the study show a combination of choices needs to be done right for a firm's innovation strategy to positively impact its performance. The innovation portfolio should include more radically new projects; they are rewarded. Forces of marketers and R&D people need to be joined to ensure new products relevant to customers. All innovation efforts should be focused in a few areas in order to benefit from focus and synergies.
The comprehensive empirical research is based on 122 publicly listed manufacturing firms from around the world. It consists of primary research complemented with secondary data and capital market based financials, making the outcome highly reliable. The results of the study show a combination of choices needs to be done right for a firm's innovation strategy to positively impact its performance. The innovation portfolio should include more radically new projects; they are rewarded. Forces of marketers and R&D people need to be joined to ensure new products relevant to customers. All innovation efforts should be focused in a few areas in order to benefit from focus and synergies.
Autoren-Porträt von Nanja Strecker
Dr. Nanja Strecker promovierte bei Prof. Dr. Søren Salomo am Institut für Technologie- und Innovationsmanagement der Universität Graz. Sie ist Leiterin der Innovationseinheit bei Alcan Engineered Products in Lausanne/Schweiz.
Bibliographische Angaben
- Autor: Nanja Strecker
- 2009, 2009, 242 Seiten, Englisch
- Verlag: Gabler, Betriebswirt.-Vlg
- ISBN-10: 3834994812
- ISBN-13: 9783834994813
- Erscheinungsdatum: 04.08.2009
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Grösse: 2.44 MB
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Sprache:
Englisch
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