Ben & Jerry's: The Inside Scoop (ePub)
How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
(Sprache: Englisch)
"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.
A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into...
A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into...
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"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.
A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
Autoren-Porträt von Fred Lager
Fred "Chico" Lager joined Ben & Jerry's in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry's board of directors. He lives in Williston, Vermont.
Bibliographische Angaben
- Autor: Fred Lager
- 2011, 276 Seiten, Englisch
- Verlag: Crown
- ISBN-10: 0307780643
- ISBN-13: 9780307780645
- Erscheinungsdatum: 02.02.2011
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- Dateiformat: ePub
- Grösse: 6.02 MB
- Mit Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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