Becoming a Category of One (PDF)

A revised and updated edition of the bestselling "no-nonsense
guide to beating the competition."-Publisher's Weekly

Becoming a Category of One reveals how extraordinary
companies do what they do so well and gives you the tools and ideas
to help your business emulate their success. Packed with real case
studies and personal reflections from successful business leaders,
it helps you apply the best practices of the best companies to set
yourself apart from your competitors and turn your business into a
market leader.

Whether you run a multinational corporation or a two-person
start-up company, the lessons you'll find here apply to any
business. This Second Edition includes a new chapter on "tie
breakers," updated examples of today's category of one companies,
and special contributions from business experts, bestselling
authors, and CEOs on the future category of one business.

* Revised and updated to remain relevant to today's market
conditions and new innovations

* A new edition of the bestselling title from the author of
Indispensable and Work Like You're Showing Off

* Today's struggling economy puts even greater importance on the
theory and practice of business differentiation

* This edition includes 20 percent new material; if you liked the
original edition, you'll love this new Second Edition

* Reliable, proven advice that works for businesses of any size
in any industry

Now more than ever, you have to differentiate your business from
the competition to succeed. Becoming a Category of One gives
you the blueprint for building your own extraordinary business.