Auctioning online advertisement space (PDF)
(Sprache: Englisch)
Seminar paper from the year 2017 in the subject Economics - Other, grade: 2,0, University of Cologne, course: Economic Engineering, language: English, abstract: This termpaper gives a critical synthesis of three scientific contributions dealing with optimal...
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Seminar paper from the year 2017 in the subject Economics - Other, grade: 2,0, University of Cologne, course: Economic Engineering, language: English, abstract: This termpaper gives a critical synthesis of three scientific contributions dealing with optimal models of charging payments for Internet advertising, an important market of the new economy of the digital era. The theoretical context is game theory. The mentioned papers aim at finding the most efficient form of allocation, that is, a form of allocation which satisfies clients who invest in online advertising as well as search engine companies who offer advertising positions relating to keywords on websites visited by users: Every client should agree with the recent advertisement, and the search engine company should receive the best payment possible. This state of things is called an equilibrium in these papers.
Autoren-Porträt von Christian Summerer
MSc Economics, BSc Mathematics (University of Cologne).Working Experiences
currently: high school teacher (math, economics, politics)
former:
- equity research unite in private banking sector
- teaching assistant (part time) at institut of mathematics at University of Cologne.
Bibliographische Angaben
- Autor: Christian Summerer
- 2019, 18 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3668876002
- ISBN-13: 9783668876002
- Erscheinungsdatum: 11.02.2019
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Grösse: 0.66 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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