Assemblage (ePub)
The Art and Science of Brand Transformation
(Sprache: Englisch)
Brands can no longer force-feed us a plethora of products we don't need. To succeed, brands must transform us and the world we live in.
Assemblage guides you through the art and science of creating...
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Brands can no longer force-feed us a plethora of products we don't need. To succeed, brands must transform us and the world we live in.
Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.
Assemblage will show you
- Why perception is the truth and how to shape people's perceptions
- Why we relate to antiheroes, villains, and saviors
- How brands can reassure consumers about their past, present, and future
- How to leverage data and insights to deliver a personalized, human-centric consumer experience
- How brands can make a positive impact on people, society, and the economy
Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.
Autoren-Porträt von Probst Emmanuel
Emmanuel Probst isGlobal Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the
University of California at Los Angeles, and the author of Wall Street Journal
and USA Today best seller Brand Hacks.
Emmanuel's background
combines over 16 years of market research and marketing experience with strong
academic achievements.
At Ipsos, Emmanuel
supports numerous Fortune 500 companies by providing them with a full
understanding of their customer's journey. His clients span across a wide range
of industries, including consumer packaged goods, retail, financial services,
advertising agencies and media outlets.
Emmanuel also teaches
Consumer Market Research at UCLA and writes about consumer psychology for
numerous publications.
He holds an MBA in
Marketing from the University of Hull, United Kingdom and a Doctorate in
Consumer Psychology from the University of Nottingham Trent, United
Kingdom.
Bibliographische Angaben
- Autor: Probst Emmanuel
- 2023, Englisch
- Verlag: Ideapress Publishing
- ISBN-10: 1646871278
- ISBN-13: 9781646871278
- Erscheinungsdatum: 10.01.2023
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 3.75 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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