Aspects of Digital Advertising (PDF)
Litterature Review
(Sprache: Englisch)
Abstract from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 15, Tongji University, language: English, abstract: A complete literature review comparing the point of view of different authors...
sofort als Download lieferbar
eBook (pdf)
Fr. 3.00
inkl. MwSt.
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Aspects of Digital Advertising (PDF)“
Abstract from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 15, Tongji University, language: English, abstract: A complete literature review comparing the point of view of different authors about digital advertising.
According Carlota Perez in her book Technological revolutions and financial capital published in 2002, technological revolutions follow 4 main stages: interruption, frenzy, synergy and maturity. In 2009, Franck Mulhern evaluated the digital technological revolution has beginning its synergy stage. Indeed, the digital technology has proper funding sources to develop itself in the economy. According to the author, the traditional way of advertising was based on the process of delivering message to audiences as large as possible.
According Carlota Perez in her book Technological revolutions and financial capital published in 2002, technological revolutions follow 4 main stages: interruption, frenzy, synergy and maturity. In 2009, Franck Mulhern evaluated the digital technological revolution has beginning its synergy stage. Indeed, the digital technology has proper funding sources to develop itself in the economy. According to the author, the traditional way of advertising was based on the process of delivering message to audiences as large as possible.
Bibliographische Angaben
- Autor: Diane Botta
- 2014, 1. Auflage, 8 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3656738874
- ISBN-13: 9783656738879
- Erscheinungsdatum: 09.09.2014
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Grösse: 0.38 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "Aspects of Digital Advertising"
0 Gebrauchte Artikel zu „Aspects of Digital Advertising“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Aspects of Digital Advertising".
Kommentar verfassen