Artistic Transfer / Image Bd.150 (PDF)

Creativity is not a prisoner of art Non-conformist, non-linear, unruly thought and action have always led to great works of art, pathbreaking inventions and forward-looking perspectives, helping us deal with social, ecological and economic challenges. But how can it find its way into our everyday working life? The crucial step, Ursula Bertram contends, is to reach a synergy of logically justifiable knowledge and the capacity to navigate in open systems.To find out how such synergy could come about, Ursula Bertram has observed the strategies and principles of artists, theatre directors, musicians and unruly thinkers and compared them with the stories of physicists, mathematicians, managers and researchers. She shows that when artistic thought is circulated and tested in fields beyond the arts, an extremely efficient pattern called artistic transfer emerges.With contributions by Bazon Brock, Werner Preissing, and others.

Ursula Bertram, born in 1952, is an artist and professor at the Technical University Dortmund, Germany. Her research focuses on the transfer of artistic thinking into other fields, such as business and the sciences. She is co-founder of the flagship project Centre for Artistic Transfer, with the IDfactory providing an interdisciplinary space for teaching and the development of non-linear, artistic thinking. Her artistic works have been exhibited in Germany, the United States, Russia, and Venezuela.