Advances in Social Media for Travel, Tourism and Hospitality (PDF)
New Perspectives, Practice and Cases
(Sprache: Englisch)
This book brings together cutting edge research and applications of social media and related technologies. It will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for...
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This book brings together cutting edge research and applications of social media and related technologies. It will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.
Autoren-Porträt
Ulrike Gretzel is a Visiting Professor in the Annenberg School of Communication and Journalism at the University of Southern California. She received her PhD in Communication from the University of Illinois in Urbana-Champaign. Her research focuses on persuasion in human-computer interaction, social media, technology adoption, intelligent system design and smart tourism. Marianna Sigala is a Professor at the University of South Australia. Her interests include service management, Information and Communication Technologies (ICT) in tourism and hospitality, and e-learning. She is currently the editor of the Journal of Service Theory & Practice and the Journal of Hospitality & Tourism Cases. She is a past President of EuroCHRIE and has served on the Board of Directors of I-CHRIE, IFITT and HeAIS.
Bibliographische Angaben
- 2017, 348 Seiten, Englisch
- Herausgegeben: Marianna Sigala, Ulrike Gretzel
- Verlag: Taylor & Francis
- ISBN-10: 1317185145
- ISBN-13: 9781317185147
- Erscheinungsdatum: 20.07.2017
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- Grösse: 3.74 MB
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