Advances in Foundational Mass Communication Theories (ePub)
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This collection advances the foundational theories of mass communications, which have sustained the field of study, and refutes critics who suggest that these theories have outlived their usefulness for they prove to guide contemporary research as forcefully as ever in the digital era. It was originally published in Mass Communication and Society.
Ran Wei is the Gonzales Brothers Professor of Journalism at the University of South Carolina, USA, and current Editor-in-Chief of Mass Communication and Society. His research focuses on new media studies, and has won numerous awards, including the Best Article of the Year award in 2013 by International Marketing Review. His current research focuses on mobile communication, new media, and the processes and effects of media messages in various contexts (political, social, promotional, health and risk) that involve a wide range of media channels and devices (traditional and emerging). He is a pioneering scholar in mobile communication research, and his mobile phone studies are widely cited. He serves on the editorial board of Mobile Media & Communication, and has been a guest editor of Media Asia.
- 2018, 1. Auflage, 328 Seiten, Englisch
- Herausgegeben: Ran Wei
- Verlag: Taylor & Francis
- ISBN-10: 1351674153
- ISBN-13: 9781351674157
- Erscheinungsdatum: 02.02.2018
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- Dateiformat: ePub
- Grösse: 2.59 MB
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