Advances in Corporate Branding / Journal of Brand Management: Advanced Collections (PDF)
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This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. Advances in Corporate Branding is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'.
Shaun M. Powell is a Senior Lecturer of Marketing, University of Wollongong, Australia. He has published in a number of high tier International Journals and is an experienced Journal Guest Editor. Shaun has worked in a number of Universities in Australia and the UK, as well as a visiting scholar in other parts of Europe and Asia. He is Co-Editor-in-Chief of the Journal of Brand Management and a long term member plus web site co-editor for the International Corporate Identity Group (ICIG).
Joachim Kernstock is Head of Centre of Competence for Brand Management (KMSG) and a lecturer of Marketing at the University of St. Gallen, Switzerland. He is an experienced corporate brand strategy advisor and works with leading Swiss and European corporates as well as SMEs. He has published several books and in a number of international referred journals, and is also Co-Editor-in-Chief of the Journal of Brand Management.
Tim Oliver Brexendorf is Professor of Marketing and Director of the Henkel Center for Consumer Goods (HCCG) at WHU - Otto Beisheim School of Management, Germany, and also a permanent visiting researcher at Tuck School of Business at Dartmouth College, US. His work has been published in a number of leading International Journals and he is the author of an edited book on brand management. He is also Co-Editor-in-Chief of the Journal of Brand Management.
- 2016, 1st ed. 2017, 205 Seiten, Englisch
- Herausgegeben: John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf
- Verlag: Palgrave Macmillan
- ISBN-10: 1352000083
- ISBN-13: 9781352000085
- Erscheinungsdatum: 14.11.2016
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- Grösse: 1.13 MB
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