A Designer's Research Manual / Design Field Guide (PDF)
Succeed in Design by Knowing Your Clients and What They Really Need
(Sprache: Englisch)
Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a...
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Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work.
A Designer's Research Manual provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
A Designer's Research Manual provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
Autoren-Porträt von Jennifer Visocky O'Grady, Ken O'Grady
Associate Professor Jennifer Visocky O'Grady is a graduate of the Kent State University Visual Communication Design program (B.S., & M.F.A.), and has been teaching at Cleveland State since the spring of 1999. She is also co-founder and principal of Enspace Inc.
Bibliographische Angaben
- Autoren: Jennifer Visocky O'Grady , Ken O'Grady
- 2009, 192 Seiten, Englisch
- Verlag: Rockport Publishers
- ISBN-10: 161673938X
- ISBN-13: 9781616739386
- Erscheinungsdatum: 01.02.2009
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- Grösse: 32 MB
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Englisch
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