What Makes Winning Brands Different
The Hidden Method Behind the World's Most Successful Brands
(Sprache: Englisch)
Mit diesem Buch können Sie Ihren Werbeerfolg verbessern. Die Autoren untersuchen mehr als 500 überaus erfolgreiche Werbekampagnen und isolieren die zugrundeliegenden Strategien und psychologischen Ansätze, die sie so erfolgreich gemacht haben. Die...
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Produktinformationen zu „What Makes Winning Brands Different “
Mit diesem Buch können Sie Ihren Werbeerfolg verbessern. Die Autoren untersuchen mehr als 500 überaus erfolgreiche Werbekampagnen und isolieren die zugrundeliegenden Strategien und psychologischen Ansätze, die sie so erfolgreich gemacht haben. Die Ergebnisse setzen sie um in einen praktischen Massnahmenkatalog, der 60 detaillierte Techniken enthält, mit denen Sie systematisch erfolgreiche Warenzeichen aufbauen, Wachstum fördern und jedes Warenzeichenproblem lösen können.
Klappentext zu „What Makes Winning Brands Different “
This book increases advertising effectiveness through lessons drawn from the bestselling brands of the world. Analyzing over 500 extremely effective campaigns, the authors extract the underlying strategies and psychological approaches which made them successful and combine them into a proven program for readers to apply to their own brands. The result is a practical toolkit featuring 60 precise techniques which systematically help to build winning brands, achieve growth and solve any brand problem.* Provides the first ever complete analysis of successful brands to discover what has really driven their success. Enables readers to build for the first time on this global branding experience.
* Identifies the 'growth codes' consistently applied by successful brands, and isolates them to create a global standard tool that anyone can apply them to sell more product at minimum risk.
* Based on a six-year study of 1,045 extremely successful brands from all over the world. Includes international case examples from Nestlé, Siemens, Procter and Gamble and many more.
* Formerly at Procter & Gamble, the authors are among Europe's leading marketers. They run their own agency and have been selected as marketers for the world's first virtual agency.
Inhaltsverzeichnis zu „What Makes Winning Brands Different “
The Road to a New Method.Portal 1: Benefits and Promises.
Portal 2: Norms and Values.
Portal 3: Perceptions and Programs.
Portal 4: Identity and Self-expression.
Portal 5: Emotions and Love.
Working With Growth Codes.
Taking Growth Codes Into the Internet Age.
Bibliography.
Index.
Autoren-Porträt von Andreas Buchholz, Wolfram Wördemann
Andreas Buchholz (born in 1963) and Wolfram Wördemann (born in 1965) started their business career at Procter & Gamble, marketing Vicks, Pampers etc. In 1994, Buchholz & Wördemann founded their own advertising agency which, in 1999, merged with White Lion International (Krefeld, Germany), Europe's leading discount agency. Their mission, is to deliver more marketing effectiveness at rates up to 50% more competitive vs. traditional agencies. Today, Buchholz & Wördemann are on the board of White Lion, work as consultants to international corporations and hold seminars and workshops on their new blw method. If you want to get in touch. www.white-lion.de or call + 49 (0) 6172 66 40 50
Bibliographische Angaben
- Autoren: Andreas Buchholz , Wolfram Wördemann
- 2000, 1. Auflage, XVI, 222 Seiten, Masse: 15,7 x 23,5 cm, Flex. Einband, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0471720259
- ISBN-13: 9780471720256
- Erscheinungsdatum: 06.06.2000
Sprache:
Englisch
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