The Long Tail
Why the Future of Business is Selling Less of More
(Sprache: Englisch)
Now in a revised and updated edition, The Long Tail is an examination of the phenomenon Chris Anderson, the editor-in-chief of Wired magazine, first wrote about in the September 2004 issue in which he presented a powerful truth about the new economics of...
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Now in a revised and updated edition, The Long Tail is an examination of the phenomenon Chris Anderson, the editor-in-chief of Wired magazine, first wrote about in the September 2004 issue in which he presented a powerful truth about the new economics of business in the digital age based on unlimited supply. This is a must-read for anyone trying to position their companies for a 21st century marketplace, along with being a mind-expanding read for consumers and producers alike.
Klappentext zu „The Long Tail “
In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.Autoren-Porträt von Chris Anderson
TED curator.
Bibliographische Angaben
- Autor: Chris Anderson
- 2008, Revised edition, 288 Seiten, mit Abbildungen, Masse: 12,8 x 20,3 cm, Kartoniert (TB), Englisch
- Verlag: Hyperion, New York
- ISBN-10: 1401309666
- ISBN-13: 9781401309664
Sprache:
Englisch
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