The Great Redesign

Schrader, MatthiasMatthias Schrader is one of Europe's digital pioneers. He founded digital marketing and advertising agency SinnerSchrader in the mid-90s and began to develop e-commerce solutions for startups like Intershop, Ricardo and buecher.de, enabling them to go public earlier than expected. In 1999, SinnerSchrader issued a public offering of its own and was one of only a handful of fledgling companies that survived the so-called "new economy" and actually emerged strengthened by the experience. In 2006, Schrader founded the NEXT Conference which has become the leading symposium for digital transformation in Europe. In 2017, the worldwide management and technology consultancy Accenture took a controlling interest in SinnerSchrader for a nine-figure sum. Since 2018, Matthias Schrader is leading Accenture Interactive in Germany, Austria and Switzerland. Martens, VolkerVolker is a tech enthusiast and an avid networker across the digital business industry in Germany. He is co-founder and CEO of FAKTOR 3 along with Sabine Richter and Stefan Schraps. Since the three partners founded F3 in 1995, the agency is busy bringing the digital idea forward and shaping the digital communication transformation of companies across various industries today. F3's headway towards digitalization also includes its approach of Content Relations , a virtuous cycle of storytelling and content distribution backed by genuine, sustainable relations. Today, FAKTOR 3 is one of Germanys top 10 communications agencies and Agency of the Year 2017 as awarded by The Holmes Report. The agency employs more than 200 communication consultants, industry experts and content creatives. Current clients include Samsung, Adobe, Microsoft, Twitter, eBay, DPD, Porsche, Hyundai, Logitech, Velux, STIHL and many more. Pavliscak, PamelaFounder of the design research company Change Sciences and author of "Designing for Happiness: The User and Business Benefits of Positive Design". Mattin, DavidTrend researcher,