The End of Marketing
Humanizing Your Brand in the Age of Social Media
(Sprache: Englisch)
Marketing as we know it is dead. Learn how to spend less time reaching only a limited number of followers and build more time listening to what's relevant to customers, clients and your community.
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Produktdetails
Produktinformationen zu „The End of Marketing “
Marketing as we know it is dead. Learn how to spend less time reaching only a limited number of followers and build more time listening to what's relevant to customers, clients and your community.
Klappentext zu „The End of Marketing “
Marketing as we know it is dead. Learn how to spend less time reaching only a limited number of followers and build more time listening to what's relevant to customers, clients and your community.
Inhaltsverzeichnis zu „The End of Marketing “
Chapter - 01: Marketing is dead; Chapter - 02: Stranded in a digital ocean; Chapter - 03: How to be savage AF - like Randy; Chapter - 04: Don't be mad at Facebook - You just suck at marketing; Chapter - 05: Swipe right - Sales and marketing is no different from finding your match on Tinder; Chapter - 06: Growth hacking your way to greatness; Chapter - 07: The celebrity effect - Key lessons marketers need to learn from A-list celebrities; Chapter - 08: Transforming your advocates into the faces of your brand; Chapter - 09: Bringing it all together; Chapter - 10: The power of personality and persuasion; Chapter - 11: Judgment day - The battle of AI versus humans; Chapter - 12: As social media evolves, marketers must evolve or die; Chapter - 13: Marketing in a post-pandemic society
Autoren-Porträt von Carlos Gil
Carlos Gil is based in Jacksonville, Florida and is an international keynote speaker and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands. Gil's work is featured by Social Media Examiner, Inc. and Entrepreneur Magazine in addition to dozens of trade publications. As a social media consultant, Gil has worked with notable Fortune 500 clients, including Hertz, DocuSign, Western Union, Fiverr, Kay Jewelers and Green Dot Bank. As an influencer, Gil has been hired for campaigns in partnership with Nationwide Insurance, Facebook, Snapchat, MGM Resorts, Southwest Airlines and WeWork.
Bibliographische Angaben
- Autor: Carlos Gil
- 2021, 2. Aufl., 288 Seiten, Masse: 13,6 x 21,2 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 1398601349
- ISBN-13: 9781398601345
- Erscheinungsdatum: 04.10.2021
Sprache:
Englisch
Pressezitat
"Carlos Gil is a marketing visionary who I am proud to call a "friend." His book is in a league of its own." Jeff "Ja Rule" Atkins, Rapper, Entrepreneur
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