The Elements of Choice
Why the Way We Decide Matters
(Sprache: Englisch)
First, this book will change how you see the world.
Then you will change how others see it.
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Klappentext zu „The Elements of Choice “
First, this book will change how you see the world. Then you will change how others see it.
Autoren-Porträt von Eric J. Johnson
Eric J. Johnson is Norman Eig Professor of Business and director of the Center for Decision Sciences at the Columbia Business School. His academic awards include the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, Fellow of the Association of Consumer Research and an honorary doctorate in behavioural economics from the University of St. Gallen in Switzerland.
Bibliographische Angaben
- Autor: Eric J. Johnson
- 2023, 390 Seiten, Masse: 12,8 x 19,6 cm, Kartoniert (TB), Englisch
- Verlag: Oneworld Publications
- ISBN-10: 0861544994
- ISBN-13: 9780861544998
- Erscheinungsdatum: 03.08.2023
Sprache:
Englisch
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