The Country of Origin Syndrome: The Curse Chasing Chinese Brands
(Sprache: Englisch)
China has grown rapidly to become one of the largest manufacturing countries in the world. Products from China can be seen everywhere today and the label Made in China is more of a rule than an exception. The challenge arises when the products are put into...
Leider schon ausverkauft
versandkostenfrei
Buch
Fr. 47.90
inkl. MwSt.
- Kreditkarte, Paypal, Rechnungskauf
- 30 Tage Widerrufsrecht
Produktdetails
Produktinformationen zu „The Country of Origin Syndrome: The Curse Chasing Chinese Brands “
Klappentext zu „The Country of Origin Syndrome: The Curse Chasing Chinese Brands “
China has grown rapidly to become one of the largest manufacturing countries in the world. Products from China can be seen everywhere today and the label Made in China is more of a rule than an exception. The challenge arises when the products are put into the market, how will world consumers react with Chinese product brands? And how to improve the image of these emerging brands? The literature review and survey reflect the image of Chinese products in other markets. Overall the Chinese have a negative image in those markets. The country of origin effect influences the country image so much. Consumers view Chinese products as old-fashioned, cheap and unattractive. To alleviate that, Chinese businesses could improve their marketing strategies in all the markets where we surveyed, especially marketing mixes. They could change their product technology designs and packaging with good brand names, put more emphasis on promotions and advertising, and improve their advertisements to adapt to the tastes of other markets consumers. In addition, they could increase the number of retail channels that are more convenient for consumers to get information and easier to find products.
Autoren-Porträt von Mohammed Kerbouche, Imene Bouguesri, Abdennour Belmimoun
Kerbouche, MohammedAssociate professor at Mascara University, Ph.D. in Business Administration and Master of Business Administration from the University of International Business and Economics Beijing China. Editor in chief of North African Review of Economics And Management. Author of many research papers and books on entrepreneurship and Strategic Management.
Bibliographische Angaben
- Autoren: Mohammed Kerbouche , Imene Bouguesri , Abdennour Belmimoun
- 2019, 52 Seiten, Masse: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6200093563
- ISBN-13: 9786200093561
Sprache:
Englisch
Kommentar zu "The Country of Origin Syndrome: The Curse Chasing Chinese Brands"
0 Gebrauchte Artikel zu „The Country of Origin Syndrome: The Curse Chasing Chinese Brands“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "The Country of Origin Syndrome: The Curse Chasing Chinese Brands".
Kommentar verfassen