The Business Marketing Course
(Sprache: Englisch)
"The Business Marketing Course" wurde von einem Autorenteam der IMP (Industrial Marketing and Purchasing) Group geschrieben. Es ist das erste einführende Lehrbuch zum Thema Unternehmensmarketing, das in Anlehnung an den IMP-Ansatz entwickelt wurde. Im...
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Produktdetails
Produktinformationen zu „The Business Marketing Course “
"The Business Marketing Course" wurde von einem Autorenteam der IMP (Industrial Marketing and Purchasing) Group geschrieben. Es ist das erste einführende Lehrbuch zum Thema Unternehmensmarketing, das in Anlehnung an den IMP-Ansatz entwickelt wurde. Im Unternehmensmarketing geht es um die Auswahl, Entwicklung und das Management von Kundenbeziehungen, und zwar im Einklang mit Fähigkeiten, Ressourcen, Strategien und Zielen von Zulieferern und Kunden. Die begleitende Website enthält PowerPoint Folien und anderes Lehrmaterial für Dozenten. Dieses Lehrbuch bietet die ideale Grundlage für eine Blockveranstaltung oder eine einsemestrige Einführung in das Unternehmensmarketing.
Klappentext zu „The Business Marketing Course “
'The Business Marketing Course' has been written by a team of authors, led by David Ford, from the IMP (Industrial Marketing and Purchasing) Group. It is the first time that an introductory level textbook on business marketing has been developed based on the IMP approach. According to David Ford, business marketing is the task of selecting, developing and managing customer relationships for advantage in line with the skills, resources, strategy and objectives of both the supplier and customer companies.Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.
Inhaltsverzeichnis zu „The Business Marketing Course “
From the contents:Notes on the Authors. Preface. Understanding Business Marketing and Purchasing. Business Marketing and Networks. Understanding Technology in Business Networks. Understanding Customers. Managing Relationships with Customers. Building Offering: Developing the Promise. Transferring the Offering: Fulfilling the promise. Price, Costs and Value. Developments in Business Marketing. Developing Marketing Strategy.
Index
Autoren-Porträt von Steve Brown
Where they throw negativity, his valuable intelligence speaks, and that is where Chayse Ford rightfully earns his distinctive stripes. Born into a military family, Chayse is respectively a Delawarean book author, generous philanthropist, and ambitious entrepreneur. Instead of traditionally following his parent's footsteps, he prudently decided to turn to music first where he genuinely thought his grand passion lied. Tardily, Chayse assuredly discovered his passion for writing, lucrative business, blogging, and fierce determination to acquire self-freedom.
Bibliographische Angaben
- Autor: Steve Brown
- 2002, 2. Auflage, 288 Seiten, Masse: 19,1 x 23,5 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470034505
- ISBN-13: 9780470034507
- Erscheinungsdatum: 28.09.2006
Sprache:
Englisch
Rezension zu „The Business Marketing Course “
"...the authors lead us through the subject in a clear and concise way." (Times Higher Education Supplement, 23rd February 2007)
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