Technological Entrepreneurship
Technology-Driven vs Market-Driven Innovation
(Sprache: Englisch)
This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of...
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Klappentext zu „Technological Entrepreneurship “
This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy for sustaining wealth generation for both organisations and entire nations. The aim of Technological Entrepreneurship is to provide the reader with additional knowledge and understanding of the concepts associated with the exploitation of technological entrepreneurship, and to demonstrate how associated management principles are somewhat different to those utilised in market-driven entrepreneurship. Validation of presented theoretical concepts is achieved through coverage of processes and practices utilised by real world organisations seeking to achieve maximum wealth generation, with specific emphasis on how technologicalentrepreneurship is the source of disruptive innovation within service sector organisations and how the philosophy is causing fundamental change in the provision of healthcare.
Inhaltsverzeichnis zu „Technological Entrepreneurship “
Chapter 1 Entrepreneurship.- Chapter 2 Technological Entrepreneurs.- Chapter 3 Leadership and Structure.- Chapter 4 Opportunity Emergence and Evolution.- Chapter 5 Macro-environment.- Chapter 6 Competence.- Chapter 7 Strategising.- Chapter 8 Managing Process.- Chapter 9 New Knowledge Acquisition.- Chapter 10 The Service Sector.- Chapter 11 Healthcare.- Chapter 12 Emerging Futures.
Autoren-Porträt von Ian Chaston
Ian Chaston is a Professor at the University of Auckland Business School in New Zealand and a Visiting Professor at various other institutions elsewhere in the world. His primary research interests are in the field of entrepreneurship, marketing and small business management. For over a decade he led a major programme on behalf of the University of Plymouth in the UK to enhance the effectiveness and reduce provision costs for online learning. This expertise is currently being exploited through involvement in the development of online learning programmes for the New Zealand Open Polytechnic. Prior to entering academia, Ian was a Marketing Director for a major branded goods company based in the USA.
Bibliographische Angaben
- Autor: Ian Chaston
- 2018, Softcover reprint of the original 1st ed. 2017, XIII, 299 Seiten, Masse: 14,8 x 21 cm, Kartoniert (TB), Englisch
- Verlag: Springer, Berlin
- ISBN-10: 3319833855
- ISBN-13: 9783319833859
Sprache:
Englisch
Pressezitat
"This book is written by an academic, with professional experience as well, for a mainly academic audience. ... Each chapter is characterized by a selected literature review along with some readings or examples with an explicit aim, which adds extra value for readers, even for teaching purposes. ... this is a contribution to the scientific literature, which deserves to be taken into consideration by academics, and even practitioners, interested in the various aspects of technological entrepreneurship." (Alfonso Vargas-Sánchez, Information Technology & Tourism, Vol. 17, 2017)
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