Sprint
How to Solve Big Problems and Test New Ideas in Just Five Days. From Google Ventures
(Sprache: Englisch)
From three design partners at Google Ventures, a unique five-day process for solving tough problems using design, prototyping, and testing ideas with customers. A practical guide to answering business questions, Sprint is a book for groups of any size, from...
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From three design partners at Google Ventures, a unique five-day process for solving tough problems using design, prototyping, and testing ideas with customers. A practical guide to answering business questions, Sprint is a book for groups of any size, from small startups to Fortune 100s, from teachers to non-profits. Its for anyone with a big opportunity, problem, or idea who needs to get answers today.
Klappentext zu „Sprint “
From three design partners at Google Ventures, a unique five-day process for solving tough problems using design, prototyping, and testing ideas with customers. A practical guide to answering business questions, SPRINT is a book for groups of any size, from small startups to Fortune 100s, from teachers to non-profits. It's for anyone with a big opportunity, problem, or idea who needs to get answers today.Autoren-Porträt von Jake Knapp, John Zeratsky, Braden Kowitz
Jake Knapp created the Google Ventures sprint process and has run more than a hundred sprints with startups such as 23andme, Slack, Nest, and Foundation Medicine. Previously, Jake worked at Google, leading sprints for everything from Gmail to Google X. He is currently among the world's tallest designers.John Zeratsky has designed mobile apps, medical reports, and a daily newspaper (among other things). Before joining Google Ventures, he was a design lead at YouTube and an early employee of FeedBurner, which Google acquired in 2007. John writes about design and productivity for Wall Street Journal, Fast Company, and Wired. He studied journalism at the University of Wisconsin.
Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of "design partner" at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends.
Bibliographische Angaben
- Autoren: Jake Knapp , John Zeratsky , Braden Kowitz
- 2016, 288 Seiten, mit zahlreichen farbigen Abbildungen, Masse: 14,1 x 21,4 cm, Kartoniert (TB), Englisch
- Verlag: Simon & Schuster US
- ISBN-10: 1501140809
- ISBN-13: 9781501140808
- Erscheinungsdatum: 29.02.2016
Sprache:
Englisch
Pressezitat
"Every business leader I know worries about the same thing: Are we moving fast enough? The genius of Jake Knapp's Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency. A sprint is a cure for what ails companies in an ever faster world." -Beth Comstock, vice chair of GE
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