SpringerBriefs in Business / The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model
(Sprache: Englisch)
Using domestic and foreign research results, this book first reviews key elements of the basic theory of Integrated Marketing Communications. Second, as dictated by the characteristics of each organization, it provides a variety of IMC organization structures.
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Using domestic and foreign research results, this book first reviews key elements of the basic theory of Integrated Marketing Communications. Second, as dictated by the characteristics of each organization, it provides a variety of IMC organization structures.
Klappentext zu „SpringerBriefs in Business / The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model “
The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company's present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.Inhaltsverzeichnis zu „SpringerBriefs in Business / The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model “
Introduction.- Organization.- Implementation.- Marcom Manager's Work: Communication Category.- The Working Model of Marcom Manager.
Autoren-Porträt von Kwang-Yong Shin
Education ?BA in Business Administration (Dongguk University, GyungJu, Korea), 1981-1988. MA in Business Administration (Keimyung University, Daegu, Korea), 1989-1991. Ph. D in Business Administration (Nankai University, Tianjin, P. R. China), 1994-1998. Doctor in Chinese Philosophy (Nankai University, Tianjin, P. R. China), 2006-2009.
Experience ?
1983~1985: Military Service at Central Planning Department of Army College, Jinhae, Korea. 1987~1988: Managing Director, Department of Business Planning at Boy's Club Korea Ltd., Daegu, Korea. 1988~1989: Managing Director, Department of Business Planning at Paris Blande Bakery Co, Gumi, Korea. 1989~1991: Account Executive at Daekyun Advertising Planning Ltd., Daegu, Korea. 1998~2000: Lecturer of the Institute of Model l rn Management, Nankai University, Tianjin, China. 2000~2007: Associate Professor of the Institute of Model l rn Management, Nankai University, Tianjin, China. 2007~2008: Associate Professor of Department of Business Administration, Nankai University, Tianjin, China. 2008~Present: Professor of Department of Business Administration, Nankai University, Tianjin, China.
Main Specific Publication [1]Shin, Kwang-Yong and Alexis Tam, In Search of Management New Paradigm, The China Material Publishing, Beijing, China, May 2001. ISBN 7-5047-1712-6/F.0609 [2]Shin, Kwang-Yong, Integrated Marketing Communications Strategy Management, The China Material Publishing, Beijing, China, June 2001. ISBN 7-5047-1700-2/F.0605 [3] Shin, Kwang-Yong, Marcom Manager's Working Model, Tianjin Renmin Publishing, September 2008, ISBN 978-7-201-06089-7 [4] Shin, Kwang-Yong, 18 Strategic Tools for Corporate Survival and Development, QingHua University Publishing, ISBN 978-7-302-21788-6
Bibliographische Angaben
- Autor: Kwang-Yong Shin
- 2013, 2013, XII, 148 Seiten, Masse: 15,5 x 23,6 cm, Kartoniert (TB), Englisch
- Verlag: Springer, Berlin
- ISBN-10: 3642380905
- ISBN-13: 9783642380907
Sprache:
Englisch
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