Service Brand Credibility and Consumer Loyalty
Study of attitude towards service brand as mediator
(Sprache: Englisch)
Service Brand Credibility and consumer loyalty are the most significant factors and attitude plays important role as a mediator to enhance consumer loyalty in service sector. Companies now have to consider credibility for developing brand image. Now, trend...
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Service Brand Credibility and consumer loyalty are the most significant factors and attitude plays important role as a mediator to enhance consumer loyalty in service sector. Companies now have to consider credibility for developing brand image. Now, trend has started for transferring credibility in brands by receiving support of different credible sources like brand celebrities. Managers of a firm should consider these factors while crafting brand strategies especially marketing strategy for a brand. They should realize more credible the source is more will be the chance to increase the level of loyalty among consumers for a specific firm. Moreover brand credibility affects consumer loyalty positively and directly. Managers and savvy marketers should focus areas that encourage positive attitude among consumers as more positive attitude creates more loyal consumers for a specific service brand.
Bibliographische Angaben
- Autoren: Naveed Ahmad , M. Shoukat Malik , Muhammad Sulaman Tariq
- 2014, 96 Seiten, Masse: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3659598437
- ISBN-13: 9783659598432
Sprache:
Englisch
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