Psychographic Segmentation of Investors - a Case Study
(Sprache: Englisch)
Present work is the work submitted for the award of M.Phil, degree in Business Management to Shivaji University, Kolhapur. The research mainly focuses on the impact of demographic profile and personality of investors in understanding investment pattern. The...
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Present work is the work submitted for the award of M.Phil, degree in Business Management to Shivaji University, Kolhapur. The research mainly focuses on the impact of demographic profile and personality of investors in understanding investment pattern. The study was approached at macro level. The broad parameters of demographic and psychographic variables were bring in use to collect data from samples and data analysis has been worked out using advanced statistical tools.
Bibliographische Angaben
- Autoren: Priyanka Dhoot , Sarang Bhola
- 2013, 132 Seiten, Masse: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3659437867
- ISBN-13: 9783659437861
Sprache:
Englisch
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