Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers
(Sprache: Englisch)
Larger and more diverse and empowered than any other generation, Gen Z (born 1996- 2010) is turning business models and marketing departments upside down. Learn how to capture the hearts of young people who hate conspicuous ads with this guide to the new rules of marketing.
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Larger and more diverse and empowered than any other generation, Gen Z (born 1996- 2010) is turning business models and marketing departments upside down. Learn how to capture the hearts of young people who hate conspicuous ads with this guide to the new rules of marketing.Bibliographische Angaben
- Autoren: Jeff Fromm , Angie Read
- Altersempfehlung: Ab 18 Jahre
- 224 Seiten, Masse: 15,6 x 23,6 cm, Gebunden, Englisch
- Verlag: HarperCollins Leadership
- ISBN-10: 0814439276
- ISBN-13: 9780814439272
- Erscheinungsdatum: 08.03.2018
Sprache:
Englisch
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