Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Marketing Dynamism & Sustainability: Things Change, Things Stay the Same...

International Consumer Behavior.- Managing Performance in a Sustainable Environment.- Music, Athletes, Simplicity and Organizational Engagement.- Creating Unique Marketing Approaches.- Mood, Religion and Market Orientation.- Exploring the On-line Consumer.- The Online Learning Environment: Delivering Quality?.- Management and Marketing Collaboration I.- Mixing Old and New Media: Insights into Media Selection.- Online Behavior and Value Creation.- Ethics Marketing: Understanding.- Potpurri des Services.- Marketing Buzz and Advertising Copy.- Strategic Marketing Management.- Using Private Labels and Store Atmospheric as Heuristics.- Social Media and Consumer Attitudes.- Conceptualization of Value Co-creation.- The Study of Marketing Institutions.- Managing the Customer Service Experience.- Value Co-creation: Consumer Interactions and Technology.- Branding and Shoppers.- Brands, Governments and Corporations.- The 3 T's: Relationship Importance for Theaters, Tribes and Tourists.- Consumers' Ethical Evaluations and Behaviors.- How Advances in Technology and Sustainability are Changing the Retail Landscape.- Sustainability in the Apparel Supply Chain.- Materialism and Conspicuous Consumption.- Value Co-creation and Digital Environment.- Going "Green" and the Effects on Consumer Evaluations.- Brands and Consumers.- Latin American Marketing Issues II.- Value Co-creation for Firms, Services, and Markets.- Issues in New Technology Usage.- Pedagogical Techniques and the Role of Students in Marketing Education.- Marketing's Role in Supply Chain Success.- Assessing Student Learning & Required Skills.- Celebrity Endorsements and Celebrity Brands.- What Does Brand Image Tell US About Brand Stability?.- Research Frameworks, Influences, and Sustainability Trends.- "The Price Made Me Do It!" Consumer Reactios to Pricing Signals.- Consumer Decision-Making and Learning.- Product and Branding Issues.- Achieving a Sustainable Supply Chain.- Consumer Welfare and Marketing Promotions.-