Marketing and Smart Technologies

José Luís Reis done Ph.D. in Technologies and Information Systems from the University of Minho and is professor with the title of specialist in Management and Administration by IPAM-Porto. He is a professor at ISMAI and IPAM and an integrated researcher in LIACC-Laboratory of Artificial Intelligence and Informatics of the University of Porto. It carries out activities in the area of training and information systems and technologies in various organizations, coordinating various national and international projects in the area of information management, applied marketing, and strategic regional planning. He is the author of scientific papers and articles in the fields of information systems modeling, multimedia, gamification, and data mining. He is the author and co-author of several books, namely Personalization in Marketing-Technologies and Information Systems, Marketing in Agri-Food-Fundamentals and Case Studies, Gamification Model for SMEs, and Marketing and Smart Technologies.
Eduardo Parra López done Diploma in Business Studies, Degree in Economics and Business Administration, and Doctor from the University of La Laguna, Master International Business Program (EOI, 1997), and complemented with various courses of teaching and research specialization. He is the university professor of Business Organization in the Digital Economy and Tourism (University of La Laguna) and a former ex-president of the Spanish Association of Experts Tourism Scientists (AECIT, Period 2016-2020). It is worth highlighting his experience in the development of business plans, marketing and digital marketing for companies and public bodies in the tourism and commercial field, at the regional, national, and international. In the last 5 years (2015-2020), he has developed an important activity training, research, and outreach in Central America, which has allowed him a wide knowledge of the region's tourism ecosystem, as well as the operation of MSMEs tourism in Central America. As a result