Look

Christian Madsbjerg is cofounder of the consulting firm ReD Associates. He writes, speaks, and teaches widely on the practical application of the human sciences. His work has appeared in The Wall Street Journal, The Atlantic, Financial Times, The Washington Post, and Bloomberg Businessweek. He lives in New York City with his family.

Praise for Look:

This is a truly eye-opening and original book. I've never read anything like it. Christian Madsbjerg sees the world in a completely fresh way and so can you. Tim Harford, author of The Undercover Economist and The Data Detective

In a world poisoned by distraction, Christian Madsbjerg has provided the antidote. Look will help you revitalize your powers of observation, cultivate an independent mind, and generate insights you never knew you had. Prepare to have your thinking sharpened and your perspective widened with every turn of the page. Daniel H. Pink, author of The Power of Regret and Drive

Not only is Christian Madsbjerg's Look an excellent read, it is also the most original manifesto for the power of human intelligence to come across my desk in many years. If you have any curiosity about what makes humans unique and necessary in the coming era of artificial intelligence, you must read this book. Mark Hyman, M.D., author of the New York Times bestseller Young Forever

If you have any hope of creating something, changing something, or understanding anything about how humans behave in the world, you must read this book. You will never think about observing the world in the same way again. Tony Fadell, New York Times-bestselling author of Build, iPod inventor, and Nest founder

A fascinating book about the importance of paying attention to our human world . . . [this] is a compelling account showing that when we pay attention, new understanding will almost always emerge. Financial Times

Provocative . . . full of intriguing goodies: anecdotes and precepts originating in a wide array of sources. . . . There is unmistakably truth in what he s getting at. The Wall Street Journal