If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth
(Sprache: Englisch)
Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature,...
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Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack?
Autoren-Porträt von Leonard Sherman
Leonard Sherman is an executive in residence and adjunct professor of marketing and management at the Columbia Business School. He has worked as a senior partner at Accenture, as a managing partner of J.D. Power and Associates, and as a partner at Booz, Allen & Hamilton.
Bibliographische Angaben
- Autor: Leonard Sherman
- 360 Seiten, Masse: 15,2 x 22,7 cm, Taschenbuch, Englisch
- Verlag: COLUMBIA BUSINESS SCHOOL PUB
- ISBN-10: 0231174837
- ISBN-13: 9780231174831
- Erscheinungsdatum: 26.05.2020
Sprache:
Englisch
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