How to Use Customer Data
Navigating GDPR, DPDI and a Future with Marketing AI
(Sprache: Englisch)
Ensure your marketing is GDPR/DPDI compliant whilst navigating technological changes and optimizing customer experience with this practical and user-friendly guide.
Erscheint am 03.06.2024
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Ensure your marketing is GDPR/DPDI compliant whilst navigating technological changes and optimizing customer experience with this practical and user-friendly guide.
Inhaltsverzeichnis zu „How to Use Customer Data “
Chapter - 01: What is Data Protection Chapter - 02: Data Protection and Marketing Chapter - 03: The GDPR, The UK Data Protection and Digital Information Bill and co. Chapter - 04: Classifying Data for Data Protection Chapter - 05: Legal Grounds for Marketing Chapter - 06: Explaining What You Do with the Data - Privacy Statement Chapter - 07: Handling Opt-Outs and Subject Access Requests Chapter - 08: Working with Partners and Service Providers Chapter - 09: Partnering with Your Data Security Department Chapter - 10: Four Essential Documentations for Marketers Chapter - 11: Data Protection and the Customer Journey Chapter - 12: Identity Graph for the Cookie-Less World Chapter - 13: Enabling Marketing Through Technology Chapter - 14: Working with Your Data Protection Officer Chapter - 15: The Best Safeguard and the Use of AI In Marketing
Autoren-Porträt von Sachiko Scheuing
Sachiko Scheuing is an award-winning privacy professional with solid experience in marketing and data science based in Frankfurt, Germany. She currently serves on the Europe Middle East and Africa senior leadership team of Acxiom, part of Interpublic Group of Companies Inc. (IPG), as its European Privacy Officer. She is also currently serving her third 3-year term as the Co-Chairwoman of the Federation of European Data and Marketing (FEDMA) based in Brussels. In 2020, she was awarded the DataIQ Professor Derek Holder Lifetime Achievement Award for her contribution to the data protection and advertising industries.
Bibliographische Angaben
- Autor: Sachiko Scheuing
- 2024, 304 Seiten, Masse: 15,6 x 23,4 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 1398615153
- ISBN-13: 9781398615151
- Erscheinungsdatum: 03.06.2024
Sprache:
Englisch
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