Gender Stereotypes in Nigerian Television Commercials
(Sprache: Englisch)
Gender is an organising social category and notions of femininity, as well as masculinity, are fundamental to possibilities and/or impossibilities inherent in the social world. In Nigeria, television is a major tool for (re-)enforcing social codes that...
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Gender is an organising social category and notions of femininity, as well as masculinity, are fundamental to possibilities and/or impossibilities inherent in the social world. In Nigeria, television is a major tool for (re-)enforcing social codes that perpetuate gender stereotypes which undermine the evolving dynamics of the Nigerian woman.This book does not only aim to uncover how television commercials perpetuate these sex-role stereotypes of 'traditional' and 'modern' Nigerian women but also challenge the advertising industry in Nigeria for a radical rethink of the feminine construction.
Bibliographische Angaben
- Autor: Modupe Akinleye
- 2018, 64 Seiten, Masse: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6139580412
- ISBN-13: 9786139580415
Sprache:
Englisch
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