Foundations of Business
(Sprache: Englisch)
Engaging, supportive, and relevant. This is the ideal foundation-level introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students on their course and beyond.
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Engaging, supportive, and relevant. This is the ideal foundation-level introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students on their course and beyond.
Inhaltsverzeichnis zu „Foundations of Business “
- 1: Introduction to business
- 2: Entrepreneurs and start-up planning
- 3: Marketing
- 4: Managing operations
- 5: Managing finance
- 6: Managing people: human resource management
- 7: Analysing the external environment of business
- 8: Strategy
- 9: Growth and international business strategies
- 10: Change, culture, and structure
- 11: Business ethics and corporate social responsibility
Autoren-Porträt von Andrew Gillespie
At Oxford Brookes, Andrew is a lecturer, seminar leader and course developer and has helped assess Foundation programmes for validation at Brookes. He is a very experienced textbook author and has written a number of successful books including 'Economics for Business' (OUP), 'Foundations of Economics' (OUP) as well as other A-level titles for Hodder, OUP, and CIE. In addition to this, Andrew is also External Examiner for Royal Holloway Business and Economics Foundation Course.Bibliographische Angaben
- Autor: Andrew Gillespie
- 2024, xxxiii, 528 Seiten, Masse: 19,4 x 26,3 cm, Taschenbuch, Englisch
- Verlag: Oxford University Press
- ISBN-10: 0198849532
- ISBN-13: 9780198849537
- Erscheinungsdatum: 12.02.2024
Sprache:
Englisch
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