European City Tourism Organisations
How City Tourism Organisations in Europe Prepare Themselves for Rough Times in Saturated Markets
(Sprache: Englisch)
City Tourism Organisations are nowadays facing more difficult conditions than ever before. Guest surveys and statistics have shown that tourist behaviour has changed dramatically in recent years. On the other hand, chain hotels pop up in the East and West...
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City Tourism Organisations are nowadays facing more difficult conditions than ever before. Guest surveys and statistics have shown that tourist behaviour has changed dramatically in recent years. On the other hand, chain hotels pop up in the East and West numerously and start feeling the cold wind of stagnation. Several strategies were chosen to come up with these trends. Some CTOs tend to rely on their own, but most of them want to cooperate with other CTOs, considered as competitors before. Pathfinder cities founded European Cities Tourism (ECT), with the initial goal of strengthening their position towards the European institutions. But protecting the interests of more than onehundred cities - small and big ones, classical tourism hot spots and newly re-emerged cities in all directions and with different target groups - is very hard. ECT is expanding its acitivities, but how will it evolve? Up to now, CTOs and hotel chains have co-existed without collaborating or standing in each others way, but future developments suggest closer cooperation. This book discusses the current situation of hotel chains and CTOs, focusing on the attitude of the last-named towards necessary changes.
Autoren-Porträt von Bernd Seiser
Seiser, BerndBernd Seiser graduated at the Vienna University of Business Administration. After several semesters at Université Paris IX Dauphine and Ekonomická univerzita v Bratislave, he specialised in Tourism and Central and Eastern Europe. Gaining experience as consultant in CEE, now self-employed , he is pursuing further research in economics and law.
Bibliographische Angaben
- Autor: Bernd Seiser
- 2008, 180 Seiten, Masse: 15 x 22 cm, Kartoniert (TB), Englisch
- Verlag: VDM Verlag Dr. Müller e.K.
- ISBN-10: 3639033795
- ISBN-13: 9783639033793
Sprache:
Englisch
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