Epic Content Marketing: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
(Sprache: Englisch)
From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3
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From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach-which includes everything from blogging to YouTube videos to social media-is the core of most organizations' marketing plans.
Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the "creator economy," it shows how to update existing content and make new content that performs in strategic ways. Updates include:
- New content models, structures, and opportunities
- Content entrepreneurship, content mergers and acquisitions
- Subscriptions and audience building
- Team structure, importance of community, DAOs, and creator networks
- Content options, NFTs, and discord servers
- Making data-driven decisions to optimize content performance
Autoren-Porträt von Joe Pulizzi, Brian Piper
Joe Pulizzi is founder and chief content officer for Junta42, the leading online resource for content marketing.
Bibliographische Angaben
- Autoren: Joe Pulizzi , Brian Piper
- 2023, 2. Auflage, XVI, 348 Seiten, 50 Abbildungen, Masse: 15,8 x 23,3 cm, Gebunden, Englisch
- Verlag: McGraw-Hill Education Ltd
- ISBN-10: 1264774451
- ISBN-13: 9781264774456
- Erscheinungsdatum: 17.03.2023
Sprache:
Englisch
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