Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
(Sprache: Englisch)
This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing...
Jetzt vorbestellen
versandkostenfrei
Buch (Gebunden)
Fr. 177.00
inkl. MwSt.
- Kreditkarte, Paypal, Rechnungskauf
- 30 Tage Widerrufsrecht
Produktdetails
Produktinformationen zu „Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference “
Klappentext zu „Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference “
This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Inhaltsverzeichnis zu „Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference “
Channel Management.- Consumer and Organizational Buyer Behavior.- International Marketing.- Marketing Education.- Marketing and the Law.- Product and Pricing Management.- Promotion Management.- Research Agenda for Marketing in the 21st Century.- Research Methodology.- Retailing and Reselling.- Services Marketing.- Strategic Planning.- Jane K. Fenyo Student Paper Competition.- Addendum.
Bibliographische Angaben
- 2015, 2015, XXV, 520 Seiten, Masse: 21,5 x 28,5 cm, Gebunden, Englisch
- Herausgegeben: Victoria L. Crittenden
- Verlag: Springer, Berlin
- ISBN-10: 3319132474
- ISBN-13: 9783319132471
Sprache:
Englisch
Kommentar zu "Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference"
0 Gebrauchte Artikel zu „Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference".
Kommentar verfassen