Data-driven travel marketing
The importance of business intelligence for affiliate marketing in the travel industry
(Sprache: Englisch)
A dynamic business environment, various digital marketing tools and the power of data are main challenges travel companies have to face. Up-to-dateness and flexibility are crucial for increasing competitiveness and surviving in the jungle of travel firms....
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A dynamic business environment, various digital marketing tools and the power of data are main challenges travel companies have to face. Up-to-dateness and flexibility are crucial for increasing competitiveness and surviving in the jungle of travel firms. But how can these challenges be managed? With a holistic view, business intelligence enhances data-driven decision-making, addresses challenges and brings firms to the next level. By combining data technologies with affiliate marketing, this book develops a data-driven concept for enhanced decision-making in affiliate travel marketing.
Autoren-Porträt von Jacqueline Schmittem
Jacqueline Schmittem is a graduate from CBS International Business School, working as a Performance Marketing Manager & Digital Marketing Consultant.
Bibliographische Angaben
- Autor: Jacqueline Schmittem
- 2021, 102 Seiten, mit Abbildungen, Masse: 14 x 21 cm, Kartoniert (TB), Englisch
- Verlag: LIT Verlag
- ISBN-10: 3643913346
- ISBN-13: 9783643913340
- Erscheinungsdatum: 25.05.2021
Sprache:
Englisch
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