Cuteness Engineering
Designing Adorable Products and Services
(Sprache: Englisch)
This state of the art monograph presents a unique introduction to thinking about cuteness and its incorporation into modern, especially computer-based, products and services. Cuteness is defined and explored in relation to user-centered design concepts and...
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Klappentext zu „Cuteness Engineering “
This state of the art monograph presents a unique introduction to thinking about cuteness and its incorporation into modern, especially computer-based, products and services. Cuteness is defined and explored in relation to user-centered design concepts and methods, in addition to considering the history of cuteness and cuteness in other cultures, especially in relation to eastern Asia.The authors provide detailed analyses and histories of cuteness in Japan and in China, the rise of Kawaii and Moe cultural artifacts, and their relation to social, psychological, and design issues. They also attempt an initial taxonomy of cuteness. Finally, detailed interviews with leading designers of cute products and services, such as Hello Kitty, provide an understanding of the philosophy and decision-making process of designers of cuteness.
Cuteness Engineering: Designing Adorable Products and Services will be of interest and use to a wide range of professionals, researchers, academics, and students who are interested in exploring the world of cuteness in fresh new ways and gaining insights useful for their work and studies.
Inhaltsverzeichnis zu „Cuteness Engineering “
Foreword.- Preface.- Introduction.- Cuteness in Japan.- Cuteness in China.- Taxonomy of Cuteness.- Cuteness Designer Interview: Yuuko Yamaguchi, Design Manager, Hello Kitty.- Cuteness Designer Interview: Wentao Huang, Senior UX Designer, Baidu, China.- Conclusions and Closing Thoughts.
Autoren-Porträt von Aaron Marcus, Masaaki Kurosu, Xiaojuan Ma, Ayako Hashizume
Aaron Marcus, Principal of Aaron Marcus and Associates (AM+A), and Editor-in-Chief Emeritus of User Experience Magazine, is a pioneer of user-experience design, publisher of 29 books and more than 300 articles, and the first graphic designer to be elected to both the CHI Academy and to the AIGA Fellows. AM+A has been in business for more than a 35 years, providing user-centered solutions on projects ranging from start-up ventures to business applications launched by some of the largest companies in the world. AM+A has served approximately 300 clients and completed approximately 500 projects.
Bibliographische Angaben
- Autoren: Aaron Marcus , Masaaki Kurosu , Xiaojuan Ma , Ayako Hashizume
- 2018, Softcover reprint of the original 1st ed. 2017, XVI, 161 Seiten, 73 farbige Abbildungen, Masse: 15,5 x 23,5 cm, Kartoniert (TB), Englisch
- Verlag: Springer, Berlin
- ISBN-10: 3319872001
- ISBN-13: 9783319872001
Sprache:
Englisch
Pressezitat
"The book provides a new theoretical model to understand the cultural and contextual meanings of personality design, specifically cuteness. This model has the potential to lead user-experience professionals and software developers toward the future of personality design in artificial intelligence." (Laura Rokey, IEEE Transactions on Professional Communication, Vol. 62 (1), March, 2019)
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