An Analysis of the Philippine Retail Structure
A Survey for GfK Asia Pte., Ltd (Philippines)
(Sprache: Englisch)
With over 7,000 islands, the Philippines is the worlds largest group of islands. For hundreds of years, the beautiful Southeast Asian archipelago was fairly isolated from its neighbouring as well as western countries. Only since 2000, the Philippines began...
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With over 7,000 islands, the Philippines is the worlds largest group of islands. For hundreds of years, the beautiful Southeast Asian archipelago was fairly isolated from its neighbouring as well as western countries. Only since 2000, the Philippines began to open its business markets to foreign investors. In his book, Timo Priester scrutinizes the Philippine retail structure. He offers interesting insights about the organization of Manilas (the countrys dominant capital) retail trade. The principal focus is on three different business markets: The Mobile, the Home Appliances and the Audio Visual Market.
Bibliographische Angaben
- Autor: Timo Priester
- Masse: 15,2 x 22,9 cm, Gebunden, Englisch
- Herausgegeben: Jörn Altmann
- Verlag: ibidem
- ISBN-10: 3898216934
- ISBN-13: 9783898216937
Sprache:
Englisch
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