Advertising Effectiveness with special reference to Mobile Handsets
(Sprache: Englisch)
Advertising is an integral part of our social and economic system. In our complex society, advertising has evolved into a vital communication system for both consumers and businesses. The ability of advertising to deliver carefully prepared messages to...
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Advertising is an integral part of our social and economic system. In our complex society, advertising has evolved into a vital communication system for both consumers and businesses. The ability of advertising to deliver carefully prepared messages to target audiences has given it a major role in the marketing programs of most organizations. Companies ranging from large multinational corporations to small retailers increasingly rely on advertising to promote their products and services. In market-based economies, consumers have learned to rely on advertising and other forms of promotion for information they can use in making purchase decision.
Autoren-Porträt von Rajesh Kumar
Kumar, RajeshDr. Rajesh Kumar is an associate professor at Chitkara University, Punjab. His area of interests includes Advertising, Branding and Services Marketing. He has 5 years of teaching experience. He has published papers in various refereed national and International journals.
Bibliographische Angaben
- Autor: Rajesh Kumar
- 2019, 400 Seiten, Masse: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3659874736
- ISBN-13: 9783659874734
Sprache:
Englisch
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