Advances in Digital Marketing and eCommerce
Third International Conference, 2022
(Sprache: Englisch)
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior...
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Klappentext zu „Advances in Digital Marketing and eCommerce “
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.
Autoren-Porträt
Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.Luis F. Martinez is an Associate Professor of Marketing and Behavioral Science (with Habilitation in Management) at the Nova School of Business and Economics, Universidade Nova de Lisboa, Carcavelos, in Portugal.
Bibliographische Angaben
- 2023, 1st ed. 2022, X, 308 Seiten, 17 farbige Abbildungen, Masse: 15,5 x 23,5 cm, Kartoniert (TB), Englisch
- Herausgegeben: Francisco J. Martínez-López, Luis F. Martinez
- Verlag: Springer, Berlin
- ISBN-10: 3031057309
- ISBN-13: 9783031057304
Sprache:
Englisch
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