A Cross-Cultural Study of Commercial Media Discourses

Chapter 1  Introduction1.1  The Research Background of Commercial Media Discourses1.2  The Motivation for Studying Media Discourse and Cognitive Construction1.3  The Semantic Devices in Sino-American News Reports1.4  The Main Contents of the Book1.5  SummaryChapter 2  News Discourse and Cognitive Studies2.1  News Discourse Studies in Society2.2  Contrastive Analyses of News Discourses2.3  Cognitive Linguistic Studies2.4  Studies of Cognitive Semantics2.5  SummaryChapter 3  Research Design3.1  Data Collection3.2  Research Methods3.3  Cross-cultural Analytical Procedures3.4  SummaryChapter 4 The Cognitive Metaphorical Mapping in Commercial Media News Reports4.1  Analysis of Conventional Metaphors4.2  Comparison of Conventional Metaphors in Chinese and American News Reports4.3  Analysis of Novel Metaphors4.4  Comparison of Novel Metaphors in Chinese and American News Reports4.5  SummaryChapter 5  The Image Schemas in Football Player Transfer News (FPTN)5.1  Daily-life Image Schemas in FPTN5.2  CONTAINER Schema in FPTN5.3  PATH Schema in FPTN5.4  CENTER-PERIPHERY Schema in FPTN5.5  SCALE Schema in FPTN5.6  Arithmetical Analysis of Image Schemas in FPTN5.7  SummaryChapter 6  The Cognitive Stance in Corporate Statements on Commodities (CSC)6.1  GSP in Chinese and English CSCs with Typical Lexico-grammar6.2  Identification of Stance Markers in Chinese CSC News Reports6.3  Identification of Stance Markers in English CSCs6.4  Cross-cultural Comparison of Stance Markers in CSCs6.5  SummaryChapter 7  Cross-cultural Comparison of Cognitive Semantics in Commercial Discourses7.1  Cross-cultural Contrast of Semantic Applications in Commercial Discourses7.2  Cultural Perspective on Cognitive Semantics7.3  Embodied Cognitive Actions and Thought in Different Languages7.4 

Wenhui Yang is currently a Professor and Vice Dean at Guangdong University of Foreign Studies, and a research fellow of Center for Linguistics and Applied Linguistics, GDUFS. Holding a Ph.D. in Linguistics, she is also the General Secretary of Committee for Teaching Instruction of MOE (Ministry of Education) Training Centers for Overseas Studies. Her research interests include discourse analysis, cognitive linguistics, pragmatics, and communication studies. She has published over 40 academic papers and books internationally and domestically, including the book A Discourse Analysis of Interpersonal Business Negotiations (2009, Science Press) and the paper "Small Talk" -- A Strategic Interaction in Chinese Interpersonal Business Negotiation (2012, Communication & Discourse). She is the Chairperson of a research program supported by the MOE Research Project of Humanities and Social Sciences, China, on Empirical Cross-cultural Studies on Social Discourses and Their Cognitive Frames (14JJD740011).