The Startup Way (ePub)

Name: The Startup Way
Brand: Penguin Books Ltd
SKU: 85238095
Price: 12.00 CHF
Availability: OnlineOnly

How Entrepreneurial Management Transforms Culture and Drives Growth (Sprache: Englisch)

Autor: Eric Ries

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Winner of the Business Book Awards 'Thought Leader' category
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The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.

With his million-copy bestseller The Lean Startup, Eric...

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Winner of the Business Book Awards 'Thought Leader' category
-----

The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.

With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.

In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.

The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.

Autoren-Porträt von Eric Ries

Eric Ries is an entrepreneur and the author of the international bestseller The Lean Startup, which has sold over one million copies and has been translated into over thirty languages. He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including General Electric, where he partnered to create the FastWorks program. Eric has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange.

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Bibliographische Angaben

Autor: Eric Ries
2017, Englisch
Verlag: Penguin Books Ltd
ISBN-10: 024197271X
ISBN-13: 9780241972717
Erscheinungsdatum: 17.10.2017

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Dateiformat: ePub
Grösse: 6.46 MB
Mit Kopierschutz
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Sprache:

Englisch

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Pressezitat

A wonderful decoder ring for those seeking to create, nurture and sustain entrepreneurial thinking in companies at any size and scale. Rich with case studies showcasing real world applications and lessons learned

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