The Practice of Public Relations (PDF)
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The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing.
The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations.
Marketing, advertising, and communications professionals and students will find the book very useful.
- 2016, 3. Auflage, 284 Seiten, Englisch
- Herausgegeben: Wilfred Howard
- Verlag: Elsevier Science & Techn.
- ISBN-10: 1483183106
- ISBN-13: 9781483183107
- Erscheinungsdatum: 03.06.2016
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Grösse: 35 MB
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