The PR Masterclass (PDF)

The PR Masterclass is written by former newspaper, magazine
and digital journalist Alex Singleton, who is now a prominent PR
trainer and consultant. It reveals the secrets of effective PR and
shows how to put in place a practical, reliable and successful
media strategy for your product, business or activity - one
that delivers the greatest results. Through the book, you get to
discover how to develop and pitch effective newsworthy material,
regardless of your budget. The PR Masterclass is aimed at PR
professionals as well as small business owners and entrepreneurs
implementing a PR strategy.

"PR can do more for your money than any other marketing tool.
But very few people understand how to use it. Alex does because he
has been at the receiving end. So will you if you read this
remarkably practical book."

--Drayton Bird, author, Commonsense Direct and Digital
Marketing

"The lessons contained within The PR Masterclass should be
plastered over the walls of organisations seeking to utilise the
media effectively for their campaigns. This book is a must-have
reference point."

--Ryan Bourne, CityAM columnist and Head of Economic
Research, Centre for Policy Studies

"This is an important book about public relations and how the
media is changing. Singleton is a straight-talking
journalist-turned-practitioner who pulls no punches. He calls on
the industry to grow up and adopt the rigour of a professional
discipline. It's a call to action that I wholly heartedly support.
You should read The PR Masterclass if you're new to public
relations or work in the profession and want to continue doing
so."

--Stephen Waddington, European director, Ketchum, and 2014
President of the Chartered Institute of Public Relations
(CIPR)

"Provides all you need to know about securing press
coverage."

--Fraser Seitel, O'Dwyer's PR magazine

"Every page is packed with insight and practical advice."

--Steve Harrison, co-founder, Harrison Troughton
Wunderman

"Written in a no-nonsense style, every chapter contains a mine
of information about the subject. What's more, it's clear that Alex
knows the business inside out. This is the kind of book you need to
have close at hand. Do what it says, and you'll be miles ahead with
your PR."

--James Hammond, brand consultant

"Alex Singleton's book on public relations strategy is an
excellent practical guide to the real world of PR."

--Ray Hiebert, Editor, Public Relations
Review