Top 50 Marketing Management Posts of 2015 (ePub)

With over 240 pages, this year's Marketing Management Book of the Year is a must read for any marketer grappling with the fast-paced environment of today's marketing. 2015 is a third year in a row that TrinityP3 has published the Top 50 Marketing Management Posts and it continues to grow in popularity and prominence amongst the marketing, procurement and advertising industry. Covering a wide range of hot marketing topics from digital marketing to agency management, procurement, production and everything in between. All the contributors are subject matter experts with more than 10 years industry experience, giving practical insight into the complex world of marketing. But what is the marketing industry saying about Top 50 Marketing Management Posts 2015? Darren Woolley's Top 50 Marketing Management Post of the Year is a remarkable mosaic of must-read articles and expert opinions that will open your mind, offer new perspectives and challenge you in the process. Bruno Gralpois, Author of "e;Agency Mania"e; and Co-Founder and Principal, Agency Mania SolutionsI consider theft a great compliment and I admit that I've been stealing great ideas from Darren Woolley for years. Darren's unique and forthright industry perspective comes from a deep understanding of the needs of both advertisers and agencies. It is rare to get such an insightful holistic perspective on the issues and opportunities that shape today's fast paced marketing industry. Peter Levitan, Author of "e;Buy this Book. Win more pitches"e; and Boss, Peter Levitan & Co.Darren Woolley is a true industry thought leader who has inspired me on countless occasions with his insights and unique points-of-view. Trinity P3's Top 50 Marketing Management Posts is an incredibly valuable collection that will inspire you, too. A must-read for anyone in this ever-changing, increasingly difficult-to-navigate industry. Barry Wacksman, Co-Author of "e;Connected by Design"e; and EVP, Global Chief Strategy Officer, R/GADarren's 'book of blog"e; articles is an essential read for any marketer who wants to open their mind to what could be. His points of view often challenge our way of thinking. He provides perspectives that deviate from the status quo, which can initiate some very productive discussions. I have had the pleasure of conversation and debate with Darren over the years and I am richer for it. Susan Charles, Vice President, Association of Canadian AdvertisersDarren's strength is that he always acknowledges the elephant in the room. In so doing, he provides vibrant, provocative, action-oriented ideas, alternatives, solutions and thought leadership on the expanding remit that is marketing. If change is the constant Darren's posts are a valuable tool for currency and content for today's marketers. Sunita Gloster, Chief Executive Officer, Australian Association of National Advertisers