The Influential Fundraiser (PDF)
Using the Psychology of Persuasion to Achieve Outstanding Results
(Sprache: Englisch)
How to apply the latest developments in psychology and neurology
for better fundraising and influencing skills
Leading fundraising expert Bernard Ross offers an alternative yet
effective model for asking and influencing potential donors and
peers,...
for better fundraising and influencing skills
Leading fundraising expert Bernard Ross offers an alternative yet
effective model for asking and influencing potential donors and
peers,...
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How to apply the latest developments in psychology and neurology
for better fundraising and influencing skills
Leading fundraising expert Bernard Ross offers an alternative yet
effective model for asking and influencing potential donors and
peers, using the latest techniques developed in the neural and
psychological sciences. He shows individuals how to make a
compelling ask to mid- and high-value donors, win board members
over to a new campaign strategy, convince reluctant colleagues to
commit to their ideas, and confidently handle the objections of a
skeptical venture philanthropist.
Bernard Ross and Clare Segal (London, UK) are Directors of the
Management Centre, the United Kingdom's largest nonprofit
management consultancy and training organization.
for better fundraising and influencing skills
Leading fundraising expert Bernard Ross offers an alternative yet
effective model for asking and influencing potential donors and
peers, using the latest techniques developed in the neural and
psychological sciences. He shows individuals how to make a
compelling ask to mid- and high-value donors, win board members
over to a new campaign strategy, convince reluctant colleagues to
commit to their ideas, and confidently handle the objections of a
skeptical venture philanthropist.
Bernard Ross and Clare Segal (London, UK) are Directors of the
Management Centre, the United Kingdom's largest nonprofit
management consultancy and training organization.
Autoren-Porträt von Bernard Ross, Clare Segal
Bernard Ross is co-director of The Management Centre (=mc), aninternationally based management consultancy working exclusively
with charities and other not-for-profit organizations.
Clare Segal is co-founder and co-director of The Management
Centre. She has played a leading role in building =mc to become a
leading player in the consultancy and training world.
Bibliographische Angaben
- Autoren: Bernard Ross , Clare Segal
- 2008, 1. Auflage, 320 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470403357
- ISBN-13: 9780470403358
- Erscheinungsdatum: 17.11.2008
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- Dateiformat: PDF
- Grösse: 2.04 MB
- Mit Kopierschutz
Sprache:
Englisch
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