The Cure (PDF)

A novel about transforming organizations from the author of
bestselling business books The Goal and Zapp!

The Cure is a novel for managers about transforming an
under-performing bureaucratic organization into a boundaryless,
fact-driven management culture like the one that made Jack Welch's
General Electric so consistently successful. It offers real,
practical advice for overcoming political inertia, reinventing the
company, and doing it in a year or less. By giving each key
character a distinct voice, readers are reminded of people they
have met and who may even sit in the desk next to them. These
characters interact realistically and act pragmatically, and as a
result readers become invested in how these people tackle their
challenges and create real solutions.

The methods described in the book have been successfully employed
at many of high-profile companies, such as Black & Decker,
Coleman, Emerson, Parker Hannifin, Textron, United Stationers, and
Moen. The Cure argues that modern organizations must be flexible,
quick, and boundaryless in order to thrive and survive, but it also
shows managers how to make it happen fast. Based on the successful
management theories of Dan Paul's General Management Technologies,
The Cure accomplishes these things in the form of an entertaining,
enlightening, and dramatic business narrative.

Jeff Cox (Murrysville, PA) is a creative writer known for weaving
progressive business concepts into compelling fiction. He is the
coauthor of such business bestsellers as The Goal, Zapp!, and
Heroz.

Dan Paul (Pittsburgh, PA) is CEO of General Management
Technologies, a consulting practice which focuses on the alignment
of clients' strategies, work processes, and culture in order to
target all the functions of a business on the same priorities.
Formerly with General Electric, he's worked with many high-profile
clients and spoken at many conferences on strategic management for
Business Week and the American Management Association.