Sustainability in Fashion / Progress in Mathematics (PDF)
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry. Contributors use their diverse backgrounds and expertise to provide a contemporary approach in examining key theoretical concepts, constructs and developments. Topics include consumer behaviour, communications, circular economy and supply chain management. The individual chapters focus on sustainability and provide a range of fashion sector examples from high street to luxury apparel.
Panayiota J Alevizou is Lecturer in Marketing at Sheffield University, UK, where she teaches Marketing Theory and Practice, and Retail/Services Marketing. She is Programme Director of International Business and Management and part of the Centre for Research in Marketing and Society. She is interested in consumer behaviour, company communication, and certification strategies. Panayiota is a Higher Education Academy Fellow and worked as a marketing consultant in Greece.
Helen Goworek is MSc Marketing Programme Leader at Leicester University, UK, and chair of the British Academy of Management's Sustainable and Responsible Business conference track. She is the author of three books about fashion business and retailing, and has also written book chapters and articles on retail buying, product development and sustainability. She is a member of the organising committees for the Management and Environmental Sustainability conference and the International Colloquium on Design, Branding and Marketing (ICDBM).
Daniella Ryding is Lecturer in Fashion Marketing at Manchester University, UK. An active researcher with over 30 published articles and several text book contributions, her main research interests focus on consumer behaviour within an international fashion retailing context, and more recent research looks at neuromarketing. Daniella is also interested in sustainability; mainly the ecological and ethical principles which drive business strategy.
- 2017, 1st ed. 2017, 270 Seiten, Englisch
- Herausgegeben: Claudia E. Henninger, Panayiota J. Alevizou, Helen Goworek, Daniella Ryding
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3319512536
- ISBN-13: 9783319512532
- Erscheinungsdatum: 27.06.2017
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Grösse: 2.57 MB
- Ohne Kopierschutz
- Vorlesefunktion
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Sustainability in Fashion / Progress in Mathematics".
Kommentar verfassen