Strategic Management in the Hospitality Industry (PDF)
Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality...
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For courses in Strategic Management or Policy in Hospitality Programs.
Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.
- Autoren: Michael D. Olsen , Joseph J. West , Eliza Ching Yick Tse
- 2013, 3. Auflage, 368 Seiten, Englisch
- Verlag: PEARSON HIGHER EDUCATION
- ISBN-10: 1292054697
- ISBN-13: 9781292054698
- Erscheinungsdatum: 03.10.2013
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
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