Store Wars (ePub)
The Worldwide Battle for Mindspace and Shelfspace, Online and In-store
(Sprache: Englisch)
The sequel to the highly successful Store Wars: the battle for
mindspace and shelfspace published in 1995. The new edition
will retain all the strengths of the old book including a
comprehensive and complex approach to the consumer & retail
market and...
mindspace and shelfspace published in 1995. The new edition
will retain all the strengths of the old book including a
comprehensive and complex approach to the consumer & retail
market and...
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The sequel to the highly successful Store Wars: the battle for
mindspace and shelfspace published in 1995. The new edition
will retain all the strengths of the old book including a
comprehensive and complex approach to the consumer & retail
market and the interaction between FMCG retailers and
manufacturers. The book will be thoroughly revised and updated and
will consist of 4 main parts:
* A section on leading FMCG companies and brands (such as Coke,
P&G, Unilever, Nestle, L'Oreal etc.), their marketing and
branding strategies in the western markets (USA, Western Europe:
UK, France, Germany and others).
* A section on leading retailers (Wal-Mart, Tesco, Carrefour
etc.), their developments and expansion over the last 10
years.
* A section describing the interaction between retailers and
manufacturers, including competition for end-consumers, trade
marketing.
* A section covering the Emerging Markets--the retail
landscape in the major developing economies, results of the
expansion of major FMCG brands and western retail chains,
challenges related to distribution and FMCG marketing in those
countries.
The book will also discuss the impact of the Global Crisis on
the consumer and retail markets as well as predictions and
prospects for the future.
mindspace and shelfspace published in 1995. The new edition
will retain all the strengths of the old book including a
comprehensive and complex approach to the consumer & retail
market and the interaction between FMCG retailers and
manufacturers. The book will be thoroughly revised and updated and
will consist of 4 main parts:
* A section on leading FMCG companies and brands (such as Coke,
P&G, Unilever, Nestle, L'Oreal etc.), their marketing and
branding strategies in the western markets (USA, Western Europe:
UK, France, Germany and others).
* A section on leading retailers (Wal-Mart, Tesco, Carrefour
etc.), their developments and expansion over the last 10
years.
* A section describing the interaction between retailers and
manufacturers, including competition for end-consumers, trade
marketing.
* A section covering the Emerging Markets--the retail
landscape in the major developing economies, results of the
expansion of major FMCG brands and western retail chains,
challenges related to distribution and FMCG marketing in those
countries.
The book will also discuss the impact of the Global Crisis on
the consumer and retail markets as well as predictions and
prospects for the future.
Autoren-Porträt von Greg Thain, John Bradley
Greg Thain has been Chairman / CEO of marketing, trademarketing, Internet, consultancy, PR and research companies, in the
UK & emerging markets. Having over the last 20 years owned or
managed businesses in Russia, India, China, Turkey, Hungary,
Romania, Greece, Ukraine, Sweden and Kazakhstan, working for many
of the leading international FMCG and retail businesses. Currently
adjunct professor of marketing & E-Commerce at the
International Monaco University (IUM), and Chairman of the
Storewars marketing business. He lives between Monaco &
Moscow.
John Bradley held international marketing positions in
Cadbury for 24 years before becoming a consultant and writer. His
first book, Cadbury's Purple Reign, was published in
2008 and John is a regular commentator on the FMCG world in his
adopted home country of Canada and the USA. John is currently
working on his next book, again jointly with Greg, on the
world's leading consumer marketing companies; provisionally
entitled, The Mega-Consumer Companies, scheduled to be
published April 2013.
Bibliographische Angaben
- Autoren: Greg Thain , John Bradley
- 2012, 2. Auflage, 312 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 111837424X
- ISBN-13: 9781118374245
- Erscheinungsdatum: 12.07.2012
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 1.67 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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