Social Media Marketing (PDF)

Updated with 100 pages of new content, this edition is better
than ever

In the newest edition of his top-selling book, social media
expert Dave Evans bypasses theory to provide you with practical,
hands-on advice on developing, implementing, and measuring social
media marketing campaigns. In what can be an overwhelming topic, he
demystifies the jargon, dispels the myths, and helps you develop an
effective, day-by-day plan.

Revised and updated with more than 100 pages of new material on
all the latest developments, Evans includes new and updated
coverage on Facebook, Twitter, and Google+; the latest on listening
and analytics platforms; how to incorporate mobile and
location-based services like Foursquare and Gowalla into your plan;
and more.

* Helps marketers, advertisers, and small business owners quickly
develop effective, practical approaches to social media marketing
campaigns

* Highlights the latest you should know about Facebook, Twitter,
and Google+; as well as mobile- and location-based services such as
Foursquare and Gowalla

* Shows you how to track and measure results and integrate that
information into your overall marketing plan

* Features case studies, step-by-step instructions, and hands-on
tutorials

If you've been seeking ways to break down social media marketing
into tasks you can handle and campaigns that deliver, this is the
book you need.